Retail & leisure
Retail is a highly competitive industry, with participants encountering multiple challenges on a daily basis. In order to keep their position in the market, retailers need to find a convenient method of maintaining an organized, well-connected supply chain, and to develop production plans that are in tune with the desires of their customers.
Implementation of M2M technologies can facilitate communication between supply chain players, promote easier management of inventory, and provide a complete shopping experience for the consumer. For example, M2M gives the retailer real time visibility of inventory levels, thus, providing useful information to maximize sales. Within retail stores, M2M can also enhance customer satisfaction by relying on automation and accurate customer segmentation to guide them through the whole shopping experience. Finally, M2M technology can also help develop innovative methods of communicating with customers.
The main themes in retail include the availability of adequate stock, in-store management and building relationships with customers. The success of a business depends mainly on a loyal group of customers who frequent its stores. In addition to this, it is also important to focus efforts on gradually expanding the customer base to include other age and income groups. This requires developing advertising and marketing techniques that encourage interaction with specific customer groups. SIGFOX’s connectivity can help develop innovative methods of communicating with customers during a product's life cycle to increase loyalty while avoiding the inconvenience of registration, through unique out-of-the-box connectivity.
WHY SIGFOX IS IDEAL